Tag Archives: LinkedIn user experience

Is your LinkedIn user experience genuine?

LinkedIn, the most prominent online portal for networking and job search could do with a few tweaks to ensure that users have a more authentic experience. Though deciding whether an invite is from a genuine person should be the user’s prerogative,LinkedIn can go a long way to ensure that people are not duped.

Here are some of my suggestions :–

1)If a user– let’s call him John— who has over 500 connections and endorsements across various skills decides to sell his profile(yeah,people do that now); all that the new user—let’s call him Joe — has to do is login using John’s credentials and update the profile photo and name and … Voila! Joe has over 500 connections now and a shining profile thanks to the massive number of endorsements. The key to differentiating such profiles is to look at the “Recommendations” section–> Fake profiles that have been bought would rarely have recommendations as the name of the original person cannot be edited.

2)LinkedIn should also include a security check where the user is required to authenticate his profile by verifying an activation link sent to his company email address.Since LinkedIn has a fairly large number of users across thousand companies,it should not be tough for them to check if a particular email address is related to a particular company.

Let’s say for example,that I work in Tata Consultancy Services and I enter the email address for verification purposes as jose.kagoo@cox.com , LinkedIn should immediately be able to identify that I have listed a domain name that is not a relevant email address for Tata Consultancy Services (New submissions for domain names can be moderated)– This should cause a sharp drop in the number of fake recruiters and people who brainwash others (sometimes using their LinkedIn profile as resume for prospective marriage partners!!)

There are many other areas that LinkedIn can focus on such as monitoring the number of endorsements from 3rd degree connections but since this does not compromise the quality of user experience I feel that LinkedIn would be better served to focus on the first 2 points suggested.

Read my previous post on improving LinkedIn user experience: 3 LinkedIn Changes that could improve User Experience




3 LinkedIn Changes that could improve User Experience

I have been using LinkedIn for the past 6 months and noticed 3 features who would look a whole lot better if tweaked a bit.Here are my ideas:–

1.There should not be an annual subscription for Job Seeker Premium .People who are interested in seeking jobs expect to get hired as soon as possible (think positively) and will be turned off by an annual subscription.A monthly subscription makes sense as there would not be a need for this feature (and to avoid unwanted interview calls) after getting the desired job.

2.People already in the connections list should not show up in the “People who viewed your profile”list (apart from the 1st time they view your profile when connecting).  Ever heard of the phrase “Success leaves clues”? Sometimes you might follow/connect with people whom you aspire to emulate and when they publish a post (or)make connections (or) update skills,you might check their profile again which triggers the “People who viewed your profile” notification and the number of profile views stats look unnecessarily bloated. (What is really weird is my own name comes in the list of people who viewed my profile!!)

3.Stop “Wish …..a “Happy Birthday” notifications. I was surprised to see the birthday notifications as I do not see its relevance in a professional  network like LinkedIn.Wishing a Happy Work Anniversary or congratulating someone when they get a new job/promotion is okay but it would be kind of weird and time-consuming responding to all the well-meaning wishes on LinkedIn AND Facebook.There are people who remember their bosses or peers’ wedding anniversaries and that kind of reminder feature is not even available on Facebook!

If LinkedIn makes the above 3 changes,it would result in a more memorable and relevant user experience.

If you have any suggestions,please let me know in the comments section.