Tag Archives: Justin Bieber

Here’s why ‘Virality’ should not be equated with Mass Approval

Justin Bieber’s song “Baby” is the most watched video on YouTube;people see it,recommend it and hundreds of others more will do so.This sets off a chain reaction initiated by one act of curiosity. If someone says “Wow”, you immediately want to check out the “wow factor”.You may or may not like it and maybe be too lazy to like (or upvote or do a “thumbs up” depending on the type of social media platform you are in).

Just using the number of views/impressions as a yardstick to measure approval would present a skewed picture.Also,it is a well known fact that followers and likes can be easily bought. Whenever a movie is launched in India and the hashtag for that movie’s title starts trending (I am talking about Twitter  here) ,you’d notice that most of the accounts that are raving about the movie have the filmstar’s image; highly unlikely for huge numbers of fans who have no sense of individuality to be tweeting at the same time!

Recently I read “Datacylsm:Who we are (When we think No one’s Looking)— which I strongly recommend reading— and the book provided interesting insights about U.S politicians Mitt Romney and Barack Obama who bought Twitter followers to swell their follower count prior to the elections

Buying Twitter followers can also considerably alter your Klout core.

So the next time,your start “oohing and aahing” about something “viral”,keep in mind that there might be more to it than meets the eye.



What’s in a Retweet?

I joined Twitter earlier this year and found  the re-tweet option very interesting, primarily because of the way it is used by different people.

RTs are used to endorse a brand or re-share some interesting snippet.

So when I saw Justin Bieber’s Twitter timeline,I could not help wondering what his fans were up to.

The lowest number of retweets for a tweet (as of today)is 15K !!Most people would not get so many RTs unless they tweeted every minute they were awake!!

So what if Justin Bieber is a superstar? Are people really crazy enough to RT anything and everything he says?

The real reason Justin Bieber gets more re-tweets than other celeb is because he follows back his followers. As of today,he is following 156K of his followers.Out of his 50 plus million followers,there is a huge crazed bunch that is waiting to be on Bieber’s following list (Yeah,there is an account called “Justin Follows Me”).So,everyone tries their luck for their own “Bieber moment” and this is the result:





Everybody wins ! 🙂

P.S : The ones who favorited are the ones who aspire to be followed by Bieber but don’t want to see his tweets on their Twitter timeline!!Go figure 🙂


Further Reading :http://www.mtv.com/news/1634683/who-does-justin-bieber-retweet/