Here’s why monitoring engagement trends is important
Recently after logging into Facebook,I was asked to update my mobile number to help detect “unauthorized access” in future.After I did this,I started receiving text messages on my mobile that could be turned off by either sending an SMS to a number (for which there is a minuscule charge) or could be turned off in the Facebook Settings page (no charge).This might seem sneaky to some people but most corporations nowadays are looking for various ways to generate revenue(legal but may not be ethical,what do you think??).
Facebook is looking at increasing the engagement from followers but has lost its lustre somewhat over the past 24 months,diluted by users’ affinity to other social networks (or) because people finally figured out that life happens outside of Facebook too!!
Facebook’s recent acquisition of WhatsApp shows how crucial it is for “more eyeballs”,”more ears” to stay relevant.
What Facebook should do : Introduce an element of exclusivity to stay relevant.
Most people deactivate their Facebook account and re-activate it several times.Some users do not use their Facebook accounts for months on end.Facebook accounts belonging to dead people/people in coma are active, resulting in notifications that ask you to wish them on their birthday!!(I noticed this from personal experience).
Facebook could retire inactive accounts (inactive for certain period of time) and charge users (could be a nominal fee <$3 ) to re-join.This will increase engagement involuntarily as people would share stuff (or)engage in conversation just to keep their accounts active.
Dead people do not generate conversations unless they are celebrities or terrorists 🙂 (see below)
Avoiding the embarrassment of generating birthday notifications for dead users/inactive accounts (unless requested by loved ones) should be one of Facebook’s priorities to stay relevant to its users.
What do you think?Please let me know your thoughts about this in the comments section.